Bally Enters Agreement with Ainsworth, Releases New Playboy Game

5/28/2009 by Gaming Industry Media Staff

Bally Technologies, the Las Vegas-based gaming supplier, has announced the expansion of its stepper and video slots line with the release of new video titles including "Playboy Platinum."

Bally Technologies, the Las Vegas-based gaming supplier, has announced the expansion of its stepper and video slots line with the release of new video titles including "Playboy Platinum."

The expansion also includes three new games -- "Double Wild Rose," "Rich & Famous" and "White Gold" -- for the Power Progressive Platinum video slot series.

"Gaming operators will definitely see the results of our customer-focused game development in the next six months," said Gavin Isaacs, Bally’s chief operating officer, in a prepared statement.

Additionally, Bally announced a non-exclusive agreement with Ainsworth Game Technology Ltd. for the Australian games developer to provide Class III video slot content for Bally’s game cabinets in North America.

"We believe the deal (with Ainsworth) should strengthen Bally's already improved video slot portfolio, which should lead to further gains in the tribal and regional gaming markets," wrote Todd Eilers, an analyst with Roth Capital Partners, in a Thursday research note.