Bodog Asian Site Launched

5/22/2009 by Gaming Industry Media Staff

Bodog Entertainment Group unveiled its Asian-facing site this week, following the March 2009 agreement between the operator and Haydock Sports Ltd., the Manila-based online gambling operator.

Bodog Entertainment Group unveiled its Asian-facing site this week, following the March 2009 agreement between the group and Haydock Sports Ltd., the Manila-based online gambling operator.

According to Bodog, Haydock Sports officially launched bodog88.com on May 18 with high expectations for the brand.

"The Bodog brand is known worldwide for entertainment and a truly unique online experience -- the Bodog culture is very different from anything currently offered in the Asian market today, so we feel we have a competitive advantage as a lifestyle brand," said Ian Dunning, Haydock's managing director, in a statement.

The site offers a live dealer casino from Entertasia Technology along with a sportsbook.

On Friday, Bodog closed the week out with more positive news: Bodog.com is nearing its three millionth sign-up.