Pacific Lottery to Launch Vietnamese Show

5/21/2009 by Gaming Industry Media Staff

On Tuesday Pacific Lottery Corporation, Vietnam's online lottery provider, announced that it will be involved in the production and marketing of a televised version of the Hanoi Lottery Draw.

On Tuesday Pacific Lottery Corporation, Vietnam's online lottery provider, announced that it will be involved in the production and marketing of a televised version of the Hanoi Lottery Draw.

The Calgary company said the Vietnamese Lottery authorities have requested the group's marketing personnel to exclusively assist in the development, launching and ongoing production of this new 30-minute prime-time show airing on state-run television.

Pacific Lottery expects that this nightly TV show will significantly increase its national marketing efforts of Vietnam’s only state-authorized online lottery program, it said in a statement.

"This development marks a major milestone in the ongoing progress of the Vietnamese Lottery program and will also significantly assist in the boosting of our brand nationally in Vietnam and regionally throughout South East Asia," said David Aftergood, founder of Pacific Lottery.