Victoria Apuestas Teams up with Rubio Group

5/20/2009 by Gaming Industry Media Staff

Victoria Apuestas S.A., the joint venture between William Hill and Codere S.A., is combining forces with Rubio Group in Madrid, the company announced on Tuesday.

Victoria Apuestas S.A., the joint venture between William Hill and Codere S.A., is combining forces with Rubio Group in Madrid, the company announced on Tuesday.

According to Gaming Intelligence, Rubio, a gaming center operator, will offer Victoria's sports betting services at eight locations with the potential to add on more in the future.

The sports betting group said in a prepared statement that it hopes to attract new customers and a higher volume of business from this venture.

Last week William Hill, the sports betting operator, said it will be pulling out of the Victoria joint venture due to slow regulatory consents and the economic downturn in Spain.