188Bet Seals Two Premier League Sponsorship Deals

5/14/2009 by Gaming Industry Media Staff

In a deal with Bolton Wanderers and Wigan Athletic, 188Bet, the online sports book and gaming firm, became the first company to sponsor two Premier League clubs, according to Reuters.

In a deal with Bolton Wanderers and Wigan Athletic, 188Bet, the online sports book and gaming firm, became the first company to sponsor two Premier League clubs, according to Reuters.

"We were looking for a unique opportunity to mark 188BET's first major foray in the U.K. market, and feel that the collaborative engagement with both Bolton Wanderers and Wigan Athletic shall help us to further grow the strength of our brand," Andy Scott, the betting company's chief executive, was quoted by Reuters as saying.

The group's logo will appear on both teams' shirts, but according to Wigan Today, Wigan Athletic and 188BET decided that the gambling site's logo will not appear on youth, children's and infant replica shirts as well as shirts worn by youth teams representing Wigan Athletic.