GameAccount Lands First White-Label Deal in Two Years

4/14/2009 by Gaming Industry Media Staff

GameAccount will be supplying white-label software to Players Gaming & Leisure, a United States-based firm, through an agreement announced Tuesday.

GameAccount will be supplying white-label software to Players Gaming & Leisure, a United States-based firm, through an agreement announced Tuesday.

According to the software provider, the deal marks its first white-label agreement in two years due to a prior decision to focus on European networks.

"For our first foray back into white-label skill-games provision for over two years, Players Gaming & Leisure are the ideal partners," said Per Petersen, GameAccount's marketing director, in a company statement.

The software will include skill games for Players Gaming & Leisure's Casino World and Domino World Web sites. The company said these skill games like dominoes, multiplayer blackjack and backgammon will target Asian and South American markets.

"We have high hopes for future growth, particularly in these new territories -- it's a very exciting time," said Henry Leong, Players Gaming & Leisure president, regarding Asia and South America."

The first of the rebranded sites officially launched on April 10, the company said.