Probability Signs Agreement for Game Show Brands

4/2/2009 by Gaming Industry Media Staff

After unveiling a “Grease”-themed slot in February, Probability has signed a multi-year agreement with FremantleMedia Enterprises for game show brands like “The Price Is Right” and “The X Factor.”

After unveiling a “Grease”-themed slot in February, Probability has signed a multi-year agreement with FremantleMedia Enterprises for game show brands like “The Price Is Right” and “The X Factor.”

The mobile gaming specialist said it will use the popular brands to develop mobile slot games.

“Slots are our most popular and profitable product segment, and I am confident that games based upon these brands will add significantly to our offering,” said Charles P. Cohen, the company’s chief executive, in a prepared statement.

“Play Your Cards Right”, “Blankety Blank”, “Sale Of The Century” and “Hole In The Wall” join “The Price Is Right” and “The X Factor” as the entertainment shows part of the new licensing deal.

“The brands themselves are instantly recognizable and inspire loyalty and affection from the public,” Mr. Cohen added.