Bodog Brand Moves East

3/26/2009 by Gaming Industry Media Staff

On Thursday, Bodog Entertainment Group announced a brand license agreement with Haydock Sports Ltd., an Asian online gaming operator.

On Thursday, Bodog Entertainment Group announced a brand license agreement with Haydock Sports Ltd., an Asian online gaming operator.

The agreement gives Haydock Sports the ability to use Bodog’s brand for online gaming in Asia as well as access to its portfolio.

“Asia is not a market for the faint of heart, but we are absolutely confident that the fusion of the powerful Bodog brand and technologies with our infrastructure and expertise will be simply unstoppable,” said Ian Dunning, managing director of Haydock Sports and a former managing director of Victor Chandlers’ Asia team, in a prepared statement.

According to the companies, Haydock Sports has been operating in Asia since 2006 with an interactive gaming license in the Philippines.