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Kentucky Fried Chicken Cries Cockadoodle Oops

Mon, 18 May 2009 14:16:00 GMT

Kentucky is making headlines again. This time it has nothing to do with domain names and everything to do with, um, chicken. In an attempt to promote its new line of grilled chicken, Kentucky Fried Chicken (KFC) turned to “The Oprah Winfrey Show” offering free coupons for a free 2-piece grilled chicken meal coupon, downloaded at Oprah.com. Within days, more than 10.5 million coupons were downloaded, and the promotion appeared to be a huge success. But as it turns out, it was everything but that.

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Marketing 2.0: Making Online Campaigns Boyle

Mon, 20 Apr 2009 14:12:00 GMT

When the Seattle Post-Intelligencer announced last month that it was stopping publication of its print version of the paper (after 146 years of publishing), and opting to move instead to a web-only format, it came as little surprise. The steady demise of print publications has been reported time and again, as has the news that the industry’s future business model is now focused on online content and online ad revenue. They know advertisers are going where the readers are, and in a Web 2.0 world, that means online

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