CT Moore

Interview on PPC in 2009

Fri, 06 Nov 2009 02:29:00 GMT

While 2009 was an exciting year in PPC for the gaming industry, it wasn't rosy all around. The recession hit some other industries pretty hard, and in this interview with Marc Poirier, we get a sense for just who was hit the hardest and how things have developed since.

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Setting & Managing Your PPC Budget

Thu, 01 Oct 2009 16:51:00 GMT

Now that Google has started to re-open Adwords in certain jurisdictions, operators need to revisit PPC as a potential source of new players. In doing so, there are two main things that they should consider before launching a PPC campaing.

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Interview with Centrebet Global Affiliate Manager, Lee-Ann Johnstone

Wed, 22 Jul 2009 19:24:00 GMT

Online sports betting has really matured in recent years. And with the mobile web so compatible with sports betting and growing as quickly as it is, online sports betting seems to poised to continue growing at a steady and rapid rate. For a trusted and established name such as Centrebet, these trends represent a considerable opportunity to transcend their native market and expand globally.

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Interview with Robert Gallagher, COO, SportsAlive.com

Wed, 06 May 2009 20:47:00 GMT

Down Under, online gaming is very mainstream, and since advertising restrictions were lifted, the market has become considerably competitive. In such a climate, launching a new brand or product becomes doubly challenging. Formerly known as SportsAcumen, the launch of SportsAlive is a considerable exercise in re-branding, and their COO, Robert Gallagher, recently shared a bit of what the brand is doing to reach their re-branding goals.

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Interview with Shek Pandeya, Senior Acquisition Marketing Manager at Bingos.co.uk

Mon, 27 Apr 2009 20:52:00 GMT

As an online gaming vertical, bingo has enjoyed considerable growth in recent years. Recently, I had a chance to chat with Shek Pandeya, Senior Acquisition Marketing Manager at Bingos.co.uk about how social media is factoring heavily into both their consumer and affiliate marketing strategies.

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Interview with Shaun Measday, President and CEO of BunnyBingo.com

Wed, 15 Apr 2009 16:18:00 GMT

Understanding your target market is about more than just knowing how to best design and package your product. It’s about offering you customers added value – those little extras that make your product that much more friendly, familiar, and/or enjoyable than that of your competitors. Recently, I got to chat with the President and CEO of BunnyBingo.com, Shaun Measday, and he discussed what BunnyBingo is doing in the areas of content and social media.

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Interview with Richard Knill, Marketing Manager, The 4th Market Ltd.

Tue, 31 Mar 2009 20:24:00 GMT

Usually when you discuss marketing in context of the economy these days, it's about how to adjust your strategies to increase ROI on a tightened budget. For The 4th Market, however, they're product seems perfectly geared to capitalize on the buzz being generated around the current economic landscape.

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Interview with Julian Dellipiani, Affiliate Marketing Manager at Victor Chander

Tue, 31 Mar 2009 14:03:00 GMT

Marketing a top-tier brand requires a fully comprehensive strategy. For Victor Chandler (VC), leveraging a variety of marketing channels is something that’s been very carefully thought out and implemented.

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Interview with Jason Williams, VP of Business Development at Bingo.com

Tue, 17 Mar 2009 18:27:00 GMT

An important part of coping with a recession is to maintain your marketing activities. After all, with fewer consumer dollars in circulation, each one that you capture gives you that much more of a competitive advantage. Maintaining your market presence, then, is paramount. Well, these are lessons that are not lost on Bingo.com. Their VP of Business Development, Jason Williams, recently took the time to answer some of my questions, and it's clear that Bingo.com is focusing on marketing activities that emphasize ROI. They're appealing directly to players, maintaining their presence across channels, and constantly analyzing their user-base so that they can segment and target them accordingly.

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