While 2009 was an exciting year in PPC for the gaming industry, it wasn't rosy all around. The recession hit some other industries pretty hard, and in this interview with Marc Poirier, we get a sense for just who was hit the hardest and how things have developed since.

Now that Google has started to re-open Adwords in certain jurisdictions, operators need to revisit PPC as a potential source of new players. In doing so, there are two main things that they should consider before launching a PPC campaing.

Online sports betting has really matured in recent years. And with the mobile web so compatible with sports betting and growing as quickly as it is, online sports betting seems to poised to continue growing at a steady and rapid rate. For a trusted and established name such as Centrebet, these trends represent a considerable opportunity to transcend their native market and expand globally.

Will poker become the next big thing in Latin America? David Carrion, Cirsa's corporate table games and poker manager, chats about the games's proliferation in the region he once called home.

Listen to interview.

Quirino Mancini, parter with Sinisi Ceschini Mancini in Italy, discusses the further liberalization of Italy's gaming market, which was accelerated by reconstruction costs following the earthquake in L'Aquila. Listen as he points to other markets undergoing major transitions as well.

AudioBetMarkets Asia 2009

Kentucky is making headlines again. This time it has nothing to do with domain names and everything to do with, um, chicken. In an attempt to promote its new line of grilled chicken, Kentucky Fried Chicken (KFC) turned to “The Oprah Winfrey Show” offering free coupons for a free 2-piece grilled chicken meal coupon, downloaded at Oprah.com. Within days, more than 10.5 million coupons were downloaded, and the promotion appeared to be a huge success. But as it turns out, it was everything but that.

Darren Matadeen, Global Head of Business Development at Xuenn International, views social networking as an emerging element on Web pages. He tells us where social networking works and where it doesn't in regards to gaming Web sites.

AudioBetMarkets Asia 2009

Bram Cops of Split Aces, one of the first to organize poker tournaments in Belgium, shares his story and tips on how to run a successful tournament. Mr. Cops has experience as both a tournament director and a poker room manager.

Working at Sportradar, the Swiss sports book services provider, since October 2008, Erik Lorenz, the company's marketing director Asia, has seen his fair share of marketing efforts. He talks about how to deploy successful marketing strategies and points to the most exciting thing about Asia's betting sector.

AudioBetMarkets Asia 2009

 Down Under, online gaming is very mainstream, and since advertising restrictions were lifted, the market has become considerably competitive. In such a climate, launching a new brand or product becomes doubly challenging. Formerly known as SportsAcumen, the launch of SportsAlive is a considerable exercise in re-branding, and their COO, Robert Gallagher, recently shared a bit of what the brand is doing to reach their re-branding goals.