Down Under, online gaming is very mainstream, and since advertising restrictions were lifted, the market has become considerably competitive. In such a climate, launching a new brand or product becomes doubly challenging. Formerly known as SportsAcumen, the launch of SportsAlive is a considerable exercise in re-branding, and their COO, Robert Gallagher, recently shared a bit of what the brand is doing to reach their re-branding goals.

As an online gaming vertical, bingo has enjoyed considerable growth in recent years. Recently, I had a chance to chat with Shek Pandeya, Senior Acquisition Marketing Manager at Bingos.co.uk about how social media is factoring heavily into both their consumer and affiliate marketing strategies.

Understanding your target market is about more than just knowing how to best design and package your product. It’s about offering you customers added value – those little extras that make your product that much more friendly, familiar, and/or enjoyable than that of your competitors. Recently, I got to chat with the President and CEO of BunnyBingo.com, Shaun Measday, and he discussed what BunnyBingo is doing in the areas of content and social media.

Usually when you discuss marketing in context of the economy these days, it's about how to adjust your strategies to increase ROI on a tightened budget. For The 4th Market, however, they're product seems perfectly geared to capitalize on the buzz being generated around the current economic landscape.

Marketing a top-tier brand requires a fully comprehensive strategy. For Victor Chandler (VC), leveraging a variety of marketing channels is something that’s been very carefully thought out and implemented.

 An important part of coping with a recession is to maintain your marketing activities. After all, with fewer consumer dollars in circulation, each one that you capture gives you that much more of a competitive advantage. Maintaining your market presence, then, is paramount. Well, these are lessons that are not lost on Bingo.com. Their VP of Business Development, Jason Williams, recently took the time to answer some of my questions, and it's clear that Bingo.com is focusing on marketing activities that emphasize ROI. They're appealing directly to players, maintaining their presence across channels, and constantly analyzing their user-base so that they can segment and target them accordingly.