An important part of coping with a recession is to maintain your marketing activities. After all, with fewer consumer dollars in circulation, each one that you capture gives you that much more of a competitive advantage. Maintaining your market presence, then, is paramount. Well, these are lessons that are not lost on Bingo.com. Their VP of Business Development, Jason Williams, recently took the time to answer some of my questions, and it's clear that Bingo.com is focusing on marketing activities that emphasize ROI. They're appealing directly to players, maintaining their presence across channels, and constantly analyzing their user-base so that they can segment and target them accordingly.