As predicted, proceedings at the recent European Gambling Briefing, which took place on 22-23^rd April, were peppered with references and argument about the Schaldemose report and the Draft Bill going through France, with all angles being well defended by speakers representing all gaming interests in Europe

Onto the harder commercials, which gave me the most need for concentration (maths/data is not my strong point!), where it’s obvious number crunching, clever systems and loads of data are what will drive growth and margins for in-play betting, customer behaviour and improved pricing. But most bookies know that the place for traders is here to stay, too.

So, what did we all learn at BetMarkets 09? Doing no justice to the details and intricate knowledge of the speakers and delegates, I’ll forge ahead and give my general impressions.